Your People Are Capable of More.

Professional Speaking That Drives Action.

Your people will deliver an honest day's work because they have to. They will elevate their performance and drive your organization forward when they are led by someone who inspires them. BROADSWORD Leadership’s Professional Speaking engagements unlock that reservoir of human potential and turn it into your most powerful competitive advantage.

38 years of senior military command

All-hands, conferences, association events

Fully customized to your organization

What is Ignite Your Team?

Professional Speaking That Unlocks Your Organization’s Greatest Competitive Advantage

Ignite Your Team is BROADSWORD's professional speaking engagement, an inspirational, interactive townhall experience designed to awaken the intellectual capital and human potential that already exists within your organization. It is not a keynote. It is not a motivational speech. It is a powerful, fully customized engagement that challenges your people to elevate their performance and commits your leaders to the culture that makes it possible.

Every organization has a reservoir of untapped potential, people who are capable of far more than their current performance reflects. The difference between organizations that access that potential and those that do not is leadership. BROADSWORD Professional Speaking engagements put that truth in the room, in a way your people will not forget.

"When human nature drives people to settle… to become comfortable with their own performance and standing, the effective leader finds ways to challenge those he or she leads through personal example, in a positively-charged environment that naturally propels individuals and teams forward." — LtGen George W. Smith Jr., USMC (Ret.), Founder, BROADSWORD Leadership

The Speaker

Why Organizations Book LtGen George W. Smith Jr., USMC (Ret), Founder, BROADSWORD Leadership

LtGen Smith. does not speak about leadership from the sidelines. He speaks from nearly four decades of senior military command, leading Marines in combat, advising three Secretaries of Defense, and commanding at every level from platoon to the largest warfighting command in the Marine Corps.

His engagements are not motivational speeches. They are powerful, interactive experiences that put the truth about leadership, culture, and human potential directly in front of your people, in a way that moves them to act.

  • 38 years of service as a Marine Corps officer, to include 12 years as a General officer

  • Director of Strategy & Plans for US Central Command

  • Senior Military Assistant to three Secretaries of Defense

  • Commanded the largest warfighting organization in the US Marine Corps

  • Graduate of the Harvard Business School Advanced Management Program

Who It’s For

Built for Organizations Ready to Unlock the Potential Already Inside Their Teams

Rally the Organization

Leadership Development programs for CEOs and senior executives, building the next generation of organizational leaders and ensuring leadership continuity at every level.

Elevate the Event

Comprehensive Leadership Development programs for CHROs and L&D executives seeking a proven, measurable methodology that builds leadership capability across the enterprise.

Inspire the Room

Entrepreneurs Professional Speaking for founders and growth-stage organizations who need to build culture, align their team, and inspire the performance that drives the next stage of growth.

Core Themes

What BROADSWORD Speaks On

Building a Winning Culture

How positive, fully engaged leaders create the conditions for extraordinary organizational performance.

Unlocking Intellectual Capital

Igniting the reservoir of human potential that already exists inside every organization and turning it into a competitive advantage.

Leadership Under Pressure

What leading through irreversible consequences teaches about decision-making, accountability, and organizational trust

Transformational Leadership

The difference between leaders who extract performance and leaders who inspire it, and how to become the latter.

People as Competitive Advantage

Why your people are your most valuable competitive asset and what leaders must do to activate that advantage.

Elevating Personal Performance

Challenging every individual in the room to raise their personal standard and commit to the growth that their organization needs.

Our Process

How a BROADSWORD Professional Speaking Engagement Works

Discovery and Customization

Every engagement begins with a thorough discovery process. We study your organization, your people, your culture, and your goals before a proposed engagement plan is developed.

Custom Engagement Design

We design every engagement specifically for your audience. No stock presentations. No recycled material. A powerful, relevant, and fully customized experience built around what your organization needs most.

Interactive Townhall Delivery

BROADSWORD engagements are interactive by design, drawing out the energy, potential, and commitment that already exists in the room.

Post-Engagement Follow-Through

The energy of a great speaking engagement shouldn’t end when the room clears. BROADSWORD provides post-engagement resources and recommendations to help your organization sustain the momentum.

Frequently Asked Questions About BROADSWORD Professional Speaking

  • Ignite Your Team is BROADSWORD's professional speaking engagement, an inspirational, interactive townhall experience designed to unlock the intellectual capital and human potential inside your organization. Every engagement is fully customized to the organization, its people, and its specific goals.

  • BROADSWORD is available for corporate all-hands meetings, leadership conferences, and association events. Every engagement is designed and delivered specifically for the audience and context.

  • Yes. Every BROADSWORD Professional Speaking engagement is fully customized. There are no stock presentations or recycled material. We design every engagement around your organization, your people, your culture, and your goals.

  • Core themes include building a winning culture, unlocking intellectual capital and human potential, leadership under pressure, transformational leadership, people as a competitive advantage, and elevating personal performance. All themes are adapted and customized to your specific organizational context.

  • BROADSWORD engagements are interactive townhall experiences, not passive keynotes. We engage directly with your people, drawing out the energy and potential already in the room. The engagement is designed to move people to act, not simply to inspire them in the moment.

  • Contact BROADSWORD Leadership through the form below to schedule a free consultation. We will discuss your event, your organization, and your goals before recommending an engagement structure.

Your People Are Your Greatest Competitive Advantage. Ignite Them.

Lieutenant General George W. Smith, Jr., Ret. speaking at a podium during a memorial event. Behind him are two bronze statues of soldiers and an American flag flying on a flagpole.
Lieutenant General George W. Smith, Jr., in uniform, saluting another Marine during a ceremony, with more soldiers standing in formation in the background.
Lieutenant General George W. Smith, Jr., Ret, speaking at a podium on a stage in a wood-paneled auditorium with a screen showing information about the March 17, 2025, Next Mission Summit.
Lieutenant General George W. Smith, Jr. in dress uniform, giving a keynote speech at a ceremonial event.
Military personnel gathered in the hangar listening to Lieutenant General George W. Smith, Jr. speaking.
Lieutenant General George W. Smith, Jr. and President George W. Bush walking on a grassy lawn.
Lieutenant General George W. Smith, Jr., standing next to an American flag, smiling during a formal event.
Two Marine personnel are having a discussion in front of a helicopter on a gravel surface.
Lieutenant General George W. Smith, Jr., standing in front of a helicopter, holding a microphone, with flags of the United States and the U.S. Marine Corps displayed beside him, inside a museum with a curved wall and a quote above the helicopter.
Two men shaking hands, one in a suit and the other in a military uniform, in front of a Harvard Business School sign.
Lieutenant General George W. Smith, Jr., giving a speech at a Marine Corps League event, with a large Marine Corps emblem in the background, surrounded by a seated audience.
An Iwo Jima Marine Corps Veteran wearing a red military cap and beige jacket shakes hands with Lieutenant General George W. Smith, Jr.
A Marine officer giving a speech at a Marine Memorial event, standing on a stage with a blue backdrop displaying the Marine Memorial Association & Foundation logo.
Lieutenant General George W. Smith, Jr. in camouflage uniform, speaking into a microphone on an airfield with a large aircraft and soldiers in the background.
Lieutenant General George W. Smith, Jr., speaking at the I MEF Professional Leaders Conference.